Blog

Packaging is perhaps the most routine point of contact consumers have with a brand, creating a tangible experience that establishes a company’s identity and conveys what it represents—perh … read more

You can’t always control where consumers first interact with your brand. It might be on your website. It might be through an email marketing campaign. It could be on social media, an e-commerce … read more

National over-the-counter (OTC) brands reign in many markets, but that shouldn’t deter smaller companies or regional firms from meaningfully competing with them. In fact, advancements in printin … read more

The pharmaceutical industry maintains strict standards given the effects of its products on consumer health. These painstaking principles carry over to labels and packaging to ensure the integrity of … read more

You’ve likely heard variations of this cliche in different settings, and it applies here as well: A label is never just a label.  Labels often serve as the first opportunity to catch custo … read more