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The well-established four Ps of marketing—product, price, place and promotion—guide brands’ initiatives, distinguish them from competitors, and boost sales.  Well, there’ … read more

As the digital landscape has opened several avenues for customers to find your company, one of the challenges you face is to maintain consistency in everything you do online. Email campaigns, videos, … read more

It’s a hot-button topic across all industries: How do companies promote and practice sustainability? You might have initiatives in place or campaigns dedicated to highlighting your efforts to pr … read more

You’ve likely heard that one of the secrets to effective marketing is implementing great storytelling. In the increasingly digital environment, brands have taken advantage of blogging, social me … read more

An emerging industry requires a different approach to packaging. That’s true of the market for CBD products. CBD products serve a variety of purposes. They can be found in offerings like lip bal … read more

You’d expect that companies creating products to make customers feel, look, and smell good would value the appearance of their packaging—and they do. First impressions are critical in such … read more