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Packaging is at the center of the branding experience and serves as a primary way companies communicate who they are—a chance to meaningfully engage with consumers. The methods to do so are cons … read more

Companies across industries—from food and beverage, to beauty, and beyond—are shifting toward sustainability, with many aspects of the environmental movement finding their way into packagi … read more

Clean beauty is no longer just a movement, but an expectation. Individual brands and even large-scale retail stores like Ulta Beauty and Sephora have jumped on board to sell products to consumers who … read more

The well-established four Ps of marketing—product, price, place and promotion—guide brands’ initiatives, distinguish them from competitors, and boost sales.  Well, there’ … read more

An emerging industry requires a different approach to packaging. That’s true of the market for CBD products. CBD products serve a variety of purposes. They can be found in offerings like lip bal … read more

You’d expect that companies creating products to make customers feel, look, and smell good would value the appearance of their packaging—and they do. First impressions are critical in such … read more