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As the all-encompassing term suggests, packaging serves multiple purposes. It protects your product from damage, extends the shelf life of food, promotes your brand to consumers, and maximizes shelf … read more

When done well, primary and secondary packaging materials can make for a memorable consumer experience. Contrast the many-layered unpackaging experiences that resemble a Russian nesting doll as compar … read more

Consumers more and more expect to be wowed by not only your products, but even your packaging design, as well. Innovations in interactive packaging are one of the more recent developments employed by … read more

How do you know you can trust a potential packaging partner? Sure, you can rely on word of mouth or client testimonials, but there’s another way to find the reassurance you seek: certifications. … read more

Packaging is perhaps the most routine point of contact consumers have with a brand, creating a tangible experience that establishes a company’s identity and conveys what it represents—perh … read more

At a time when supply chain efficiency and product authentication are paramount, radio-frequency identification (RFID) technology has emerged as a game-changing solution for folding cartons. RFID pac … read more