Blog

Your existing packaging is your go-to for everyday use, but sometimes you may need something a little different. If you’re experimenting with a new design, developing a prototype, releasing a ne … read more

Packaging is at the center of the branding experience and serves as a primary way companies communicate who they are—a chance to meaningfully engage with consumers. The methods to do so are cons … read more

Companies across industries—from food and beverage, to beauty, and beyond—are shifting toward sustainability, with many aspects of the environmental movement finding their way into packagi … read more

Clean beauty is no longer just a movement, but an expectation. Individual brands and even large-scale retail stores like Ulta Beauty and Sephora have jumped on board to sell products to consumers who … read more

The well-established four Ps of marketing—product, price, place and promotion—guide brands’ initiatives, distinguish them from competitors, and boost sales.  Well, there’ … read more

An emerging industry requires a different approach to packaging. That’s true of the market for CBD products. CBD products serve a variety of purposes. They can be found in offerings like lip bal … read more