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There's a moment most manufacturers never think about. The patient is home. The pharmacy bag sits on the kitchen counter. They've just been prescribed something new, maybe for the first time, maybe af … read more

The first time a brand manager asks us which format to use for a new product, we don't immediately say blister box. We ask what the product is, where it's selling, what the retail environment looks li … read more

Digital marketing gets most of the credit. Budgets chase impressions, email open rates, and retargeting pixels while printed marketing collateral gets treated like a line item nobody's gotten around t … read more

Most businesses invest serious money in printed marketing collateral and then operate entirely on gut feel about what came back from it. The brochures ship. The direct mails hit doorsteps. The sell sh … read more

When you picture specialty packaging, your mind probably goes somewhere like Google's elaborate holiday gift boxes or the hexagonal prism Oribe uses to make its shampoo look like a collector's item. T … read more

You place the order, pay the invoice, and six weeks later a pallet of wholesale boxes arrives at your dock. The boxes look fine, maybe even exactly like the product photos. Then you find out they're n … read more