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The answer to what materials can be used for food packaging can be complex. Companies have relied on a range of materials over the years: paperboard for folding cartons and boxes, now including tree-f … read more

You’ve likely heard variations of this cliche in different settings, and it applies here as well: A label is never just a label.  Labels often serve as the first opportunity to catch custo … read more

The well-established four Ps of marketing—product, price, place and promotion—guide brands’ initiatives, distinguish them from competitors, and boost sales.  Well, there’ … read more

As the digital landscape has opened several avenues for customers to find your company, one of the challenges you face is to maintain consistency in everything you do online. Email campaigns, videos, … read more

It’s a hot-button topic across all industries: How do companies promote and practice sustainability? You might have initiatives in place or campaigns dedicated to highlighting your efforts to pr … read more

You’ve likely heard that one of the secrets to effective marketing is implementing great storytelling. In the increasingly digital environment, brands have taken advantage of blogging, social me … read more