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The cosmetic industry’s movement toward “clean beauty”—products free from harmful chemicals or ingredients—has become ubiquitous. Not only is it nearly impossible to be a … read more

Consumer habits are shifting and industry leaders need to respond to these trends, thinking deeper than the substrate level. Getting an edge in personal care products takes more than a few flashy visu … read more

Cannabis consumers, along with those across an increasing number of industries, are not only concerned with how environmentally conscious products are, but their protective packaging, as well. Fortun … read more

Picture yourself walking the aisles of a retail store. When you get to the health and beauty section, the brands jump off the shelves, their metallic logos shining brilliantly against dark backdrops. … read more

Perhaps few industries have as memorable packaging and branding as fine wine, craft beers, and spirits. Many of these brands are willing to take big risks with visuals to appeal to consumers, but tha … read more

The passage of modernized cannabis laws has sent the industry into a frenzy reminiscent of the North American gold rushes of the 1800s. Opportunity abounds, but the one thing that’s different th … read more