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Consumers care a great deal about packaging. Just reflect on the popularity of “unboxing videos” on YouTube or the types of packaging that end up being reused by consumers. The look of a … read more

Designing eye-catching food packaging can be challenging, but it’s an important part of helping consumers connect to your brand. Whether it’s shelf-ready packaging intended for easy stora … read more

The cosmetic industry’s movement toward “clean beauty”—products free from harmful chemicals or ingredients—has become ubiquitous. Not only is it nearly impossible to be a … read more

Consumer habits are shifting and industry leaders need to respond to these trends, thinking deeper than the substrate level. Getting an edge in personal care products takes more than a few flashy visu … read more

Cannabis consumers, along with those across an increasing number of industries, are not only concerned with how environmentally conscious products are, but their protective packaging, as well. Fortun … read more

Picture yourself walking the aisles of a retail store. When you get to the health and beauty section, the brands jump off the shelves, their metallic logos shining brilliantly against dark backdrops. … read more