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Companies across industries—from food and beverage, to beauty, and beyond—are shifting toward sustainability, with many aspects of the environmental movement finding their way into packagi … read more

Clean beauty is no longer just a movement, but an expectation. Individual brands and even large-scale retail stores like Ulta Beauty and Sephora have jumped on board to sell products to consumers who … read more

The food and beverage industry faces a stiff challenge as it pertains to sustainability, and the packaging is at the heart of it. For years, companies have relied on plastics (which carry a remarkably … read more

The answer to what materials can be used for food packaging can be complex. Companies have relied on a range of materials over the years: paperboard for folding cartons and boxes, now including tree-f … read more

You’ve likely heard variations of this cliche in different settings, and it applies here as well: A label is never just a label.  Labels often serve as the first opportunity to catch custo … read more

The well-established four Ps of marketing—product, price, place and promotion—guide brands’ initiatives, distinguish them from competitors, and boost sales.  Well, there’ … read more