Blog

Clean beauty is no longer just a movement, but an expectation. Individual brands and even large-scale retail stores like Ulta Beauty and Sephora have jumped on board to sell products to consumers who … read more

The food and beverage industry faces a stiff challenge as it pertains to sustainability, and the packaging is at the heart of it. For years, companies have relied on plastics (which carry a remarkably … read more

The answer to what materials can be used for food packaging can be complex. Companies have relied on a range of materials over the years: paperboard for folding cartons and boxes, now including tree-f … read more

You’ve likely heard variations of this cliche in different settings, and it applies here as well: A label is never just a label.  Labels often serve as the first opportunity to catch custo … read more

The well-established four Ps of marketing—product, price, place and promotion—guide brands’ initiatives, distinguish them from competitors, and boost sales.  Well, there’ … read more

As the digital landscape has opened several avenues for customers to find your company, one of the challenges you face is to maintain consistency in everything you do online. Email campaigns, videos, … read more