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When done well, primary and secondary packaging materials can make for a memorable consumer experience. Contrast the many-layered unpackaging experiences that resemble a Russian nesting doll as compar … read more

With Ohio's recent legalization of recreational marijuana, a significant shift is unfolding in the Midwest with an expanding cannabis market. This evolving landscape presents exciting opportunities fo … read more

The importance of safety can’t be overstated when it comes to food packaging design.  In fact, hygiene and food safety are considered the far and away number one priority for consumers, ac … read more

There’s a lot that goes into figuring out whether your supply chains, warehouses, and distribution channels are sustainable or perpetuating wasteful business practices of the past.  Tracki … read more

It’s fair to say that brands are particular. When their names adorn something the details have to be just right, from the logo to the fonts and colors. The last of these three can be tricky, ho … read more

A growing number of consumers prioritize sustainability in their purchasing decisions. And this includes packaging, as well.  In fact, 43% of American consumers consider the environmental impact … read more