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To leave a mark on consumers, brands need every edge they can get. Typically the most tangible piece of marketing they’ll encounter is your packaging and attendant printed materials. And they ne … read more

As the all-encompassing term suggests, packaging serves multiple purposes. It protects your product from damage, extends the shelf life of food, promotes your brand to consumers, and maximizes shelf … read more

When done well, primary and secondary packaging materials can make for a memorable consumer experience. Contrast the many-layered unpackaging experiences that resemble a Russian nesting doll as compar … read more

With Ohio's recent legalization of recreational marijuana, a significant shift is unfolding in the Midwest with an expanding cannabis market. This evolving landscape presents exciting opportunities fo … read more

The importance of safety can’t be overstated when it comes to food packaging design.  In fact, hygiene and food safety are considered the far and away number one priority for consumers, ac … read more

There’s a lot that goes into figuring out whether your supply chains, warehouses, and distribution channels are sustainable or perpetuating wasteful business practices of the past.  Tracki … read more