Your packaging needs to do more than simply contain your product—it must tell your story, capture attention, and drive sales. Your folding cartons serve as protective shields and powerful marketing tools that often make the critical difference at the point of purchase.
As the nation's leading independent supplier of custom paperboard packaging solutions, Oliver Inc. combines cutting-edge technology with precision engineering to create packaging designs that elevate brands and engage consumers.
So, whether you're launching a new product line or refreshing your existing packaging, our comprehensive design services help your brand stand out in increasingly competitive retail environments.
In a world where first impressions matter, your secondary packaging isn't just a container—it's your brand's most powerful ambassador.
Key takeaways:
In an era where consumers make purchase decisions in mere seconds, the visual and tactile appeal of your secondary packaging can significantly impact your market success.
When a customer encounters your product on a retail shelf or unboxes it at home, that moment of interaction can make or break their connection with your brand. This is especially true in the growing e-commerce landscape, where the unboxing experience has become a crucial touchpoint for brand engagement.
The challenge lies in creating designs that not only capture attention but fulfill crucial functional requirements. Our experience with extended gamut printing and advanced finishing techniques means we can achieve both objectives seamlessly.
Consider how different industries leverage packaging design to address unique challenges:
Our approach to folding carton design combines meticulous attention to detail with collaborative client engagement. With several decades of experience in the printing and packaging industry, we've refined a process that ensures exceptional results while keeping you involved every step of the way.
Here's how we bring your vision to life:
We begin by understanding your brand's unique needs, challenges, and aspirations. Our team asks detailed questions about your product requirements, target audience, and competitive landscape. (It can be a lot of questions, but we want to be sure you feel understood.) We explore everything from your current packaging challenges to your future growth plans, ensuring we develop solutions that scale with your business.
During discovery, we conduct a thorough analysis of:
This initial phase establishes the foundation for designs that not only look exceptional but also perform flawlessly in your specific market.
Using insights from our discovery phase, our designers leverage both creativity and technical expertise to develop your packaging solution. We consider everything from structural integrity to shelf impact, ensuring every design element serves a purpose.
Our process incorporates both aesthetic and functional considerations.
We utilize state-of-the-art equipment including the Koenig & Bauer Rapida 145 57-inch seven-color press, capable of producing up to 18,000 sheets per hour with unprecedented color accuracy, alongside advanced die-cutting and finishing equipment for precise, high-quality results. Our combination of digital and flexographic printing capabilities accommodates various run sizes and specialized requirements, as well.
Throughout the design process, we maintain open communication channels and establish checkpoints for your input. Our collaborative approach includes regular design reviews at key development stages and comprehensive production samples before full-scale manufacturing begins.
We provide:
Our proofing process ensures your vision is executed exactly as intended, with options for physical mock-ups to evaluate the tactile and visual elements of your packaging—you notice much more when you can actually handle prototypes.
Oliver's technical expertise is backed by numerous certifications that ensure consistent, high-quality results across every project we undertake. These certifications represent our commitment to excellence and continuous improvement in the printing and packaging industry:
We also offer a comprehensive range of finishing options to make your folding cartons stand out on the shelf. Our advanced capabilities include:
Gone are the days when sustainable packaging meant sacrificing visual appeal or structural integrity—or having to accept much higher production costs.
We begin with right-size packaging optimization, a systematic approach that analyzes your product's exact dimensions and protection requirements, using only as much packaging material as needed to keep it secure. This comprehensive process minimizes material usage while maximizing shipping efficiency.
The result? Significant cost savings throughout your supply chain and a reduced environmental footprint. Plus, you avoid the so-called “air tax” that comes with shipping packages that contain superfluous air pockets.
In addition to optimization, we offer an expanding portfolio of sustainable substrate alternatives. For instance, hemp-based and sugarcane-based paperboards provide excellent printing surfaces. These innovative materials reduce dependence on traditional forest products without compromising quality.
Our technical team meticulously evaluates each option. Through careful testing and analysis, we identify sustainable materials that meet your specific performance requirements.
Every package we design considers end-of-life implications. No detail is overlooked.
Your folding cartons must be easily recycled through standard waste streams, so we carefully select inks, coatings, and decorative effects that won't impede the recycling process. It's a complex balance.
For example, we prioritize the use of FSC- and SFI-certified materials, sourced from responsibly managed forests that meet stringent environmental and social standards. This certification matters. It assures your environmentally conscious consumers that your packaging supports sustainable forestry practices.
The landscape of environmental claims and certifications can be daunting. We help you navigate it. Our expertise ensures your sustainable packaging efforts are properly communicated to consumers while complying with Federal Trade Commission (FTC) guidelines for environmental marketing.
Trust matters to today's eco-conscious customers.
They seek brands that demonstrate genuine commitment to environmental stewardship, and we help you build that trust through thoughtful, sustainable design.
As a domestic supplier with multiple facilities across the United States, we offer advantages that international manufacturers simply can't match.
Our strategic locations in Ohio, Oklahoma, Massachusetts, New York, and Virginia provide coast-to-coast coverage, ensuring responsive service regardless of your location. We’re always a little more than a stone’s throw away from you. This nationwide presence, combined with our commitment to domestic production, creates distinct advantages for your brand, including:
Whether you're launching a new product or refreshing existing packaging, Oliver Inc.'s design expertise helps your brand stand out in today's competitive market.